Tuesday, 28 February 2012

Financial

Financial jobs within the media are always to do with money and often crossover with marketing, administrative and managerial positions.

Financial Planner

A financial planner is a professional who plans and budgets for others covering various aspects of a overall production. They have to work with a budget and create a detailed final plan that creates a strategy tailored to a company's situation and action plan to produce a production. A payroll clerk has to input all of the information onto a date based installed but the company. It is very important that a financial planners considers all of the defining aspects of a production and how it will effect the budget and overall outcome and financial state of the client. When planning a document they have to take into considertaion employee wages, the cost of any potential set design and props,

Payroll Clerk

A payroll clerk computes and records all of the earnings owed to each employee working for a company, responsible for calculating deduction such as tax and must check the date for any errors that could possibly have occurred on a date system before an employee is paid. They must also track and keep a record of any benefit deductions such as sick leave or holiday pay.

Accounts Executive

The job role accounts executive in the media industry covers various descriptions and crosses over with marketing roles. Depending on theie field of work wether they be involved in distribution or advertising marketing their works may vary however an accounts executive main duty is to serve the direct link between their client and company involved wether it be a distribution issue or advertising agency. Managing dady to day affairs maintaining customer satisfaction. It is an accounts executives job to liase closely with their clients throghout campaigns managing administrative and campaign work ensuring that all is completed on time and to a finanacial budget. Typically the job involves :
  • working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;

  • liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;

  • negotiating with clients and agency staff about the details of campaigns;

  • presenting creative work to clients for approval or modification;

  • handling budgets, managing campaign costs and invoicing clients;

  • writing client reports;

  • monitoring the effectiveness of campaigns
  • Legal

    There are many legal requirements and issues in relation to the media such as intellectual property lawyers and copyright therefore there are many positions and job oppurtunites within the media industry that crossover with the legal industry.


    Media Lawyer
    A lawyer that works in the media idustry focus on providing legal services to the entertainment industry. The principle areas of entertainment law overlap substantially with the well known and conventional field of intelectual property law's and other issues concerning copyright, slander, libel law and defimation. Also negotiation contracts and mediation are a big part of the media industry. Lawyers working in the entertainment industry can cover the following categories
    • Film
    • Television
    • Publishing
    • Multimedia
    As the public interest has in celebrities has developed over the past few years media lawyers are more commonly known and are often involved in battles between celebrities and the courts over the 'personality rights' of a person. A lawyer can be a representative when the rights of an individual concerning their privacy and commercial use of his or her name has being wrongly accused or slander has being committed.



    Intellectual Property Lawyer

    An Intellectual Property Lawyer works for a client ensuring that their rights to rather the creation of a product regognizing that person exclusive rights or ensuring that they are granted certain exclusive rights to assests ranging from material objects to inventions or even words and phrases. They are professionals who are trained to licensed to practice intellectual law protecting rights and assests for others involved in anything legal that is connected to intellectual property.


    Legal Councel

    A legal councel gives adive to a client or company. In the entertainment industry a legal counsel gives advice agbout several matters including individual cases and company cases such as slander or if their personal rights have being breeched.  They are genrally the head lawyer at a law firm that specialises in the entertainment industry. A legal councel tends to have years of expericance that has allowed them to gain the knowledge and skills to give adive about legal cases and the best way to go about them. Within the media industry a legal councel also works to ensure that the company is opertaing within the law at all times therefore they must be aware of all the transactions the company is engaged in .

    Administrative

    Administrative jobs are genuinely jobs that involve working in an office doing administrative tasks such as the books and organising meetings and other organisational matters. There is a crossover with financial jobs such as doing the accounts and payroll. Administrative jobs give most people a base which they work from.

    Secretary

    A secretary works in support of managements and in often in charge of organisation and admin. All of the jobs are for the benefit of another employee or the company. They deal with organisation dealing with correspondence and admit new employees and organises official meeting and events. They have many administrative duties including typing out letters, maintaining files and records that need to be kept and documented. They may now also have to maintain websites and bookkeeping. Depending on who they work for a crossover can be made with finance as they could be in charge of managing budgets or organising travel arrangements when necessary.

    Researcher

    A media researcher would carry out tasks such as audience profiling, sales figures of other programmes, field research, market research. All of the research carried out must be detailed in an accurate manner. Research is a vital ingredient within the media industry it is important that research is carried out in the pre production stage of a production to allowing companies to know who they are aiming at how much it is likely to cost who they are competing against.

    Managerial

    Managerial jobs are ones that involve supervision of staff and being responisble for others. Supervision involves being able to take controll and work to benefit others taking on leadership and helping to supervide others ensuring as a production team everyone is doing what they should be and working to  a scheduale. Managerial jobs include a Director, Project Manager and Radio station manager.

    Director

    The duties of a director vary according to the production a director is working on whether it be television, film or a creative director. However the main duty of any director is responsible for supervising the placement of professional video cameras, Lighting equipment, microphones, and props. It is important that the director works closely with the actors and give them cues as to when the film is rolling and how their body language should appear on camera. The director has to have a creative artistic visual and understand the visuals of others ensuring the quality and completeness of a production.  A director will also play a key role in post production working closely in particular with editors to ensure they achieve the desired effect they want including all of the shots appropriately reflecting which character and location is driving the scene appearing to the audience the way he/she intended. Depending on the type of set the director is working on whether it be television or film they also play a role in the promotion of a production inparticularly if they are well known director creating a brand.


    Project Manager

    A project manager has the overall responsibility of a project. They are responsible for planning, execution and closing of any project typically accomplishing the stated project  objective. They must plan anad create attainable objectives for a project both on and off set to ensure that all of the aims and requirements are met. They will often manage the cost, time and quality of a production working to a deadline.


    Radio Station Manger.



    Radio Station mangers are also known as program directors. Their duties include overseeing most functions and project of  a radio station that involve its programming. The general responsibilities of a radio station manager is to work with the music director in programming to determine and finalise the songs that will be played on the radio station also working with presenters ensuring that their creative input and ideas contribute to the desired tone and target audience of the radio station. They will also determine what broadcasts and news reports will be aired on a radio station including all commercial advertisements. A radio station manger is also responsible for the upkeep of a radio station reputation for example if a presenter says or does something controversial that could possibly offend they must report and issue a statement on behalf of the radio station and presenter.

    Marketing

    Marketing jobs in the media are related to anything that promotes a product a media company or even an individual. From selling advertising space in publications, on radio stations, television stations and online advertising all is in the resolve of a marketing professional. Max Clifford is one of the most famous publicist in the UK it is his job to promote a celebrity to increase their popularity.

    Sales Executive

    As a sales executive working in the media industry it is their job to promote and sell their company's goods such as advertising space selling as many goods and services as possible. It is always important for a sales executive to establish and maintain a good relationship with the consumer. In order to sell their product they must meet up with a client in order to do so. It is then their job to negotiate the terms of an agreement if a contract is made. They must advertise on forthcoming product developments and discussing special promotions. As the media industry is very competitive they must have to the ability and desire to sell a product and excel in everything they do working both independently and as part of a team. Self motivation is also key as they must be able to hand to prospect of failure and rejection due to the competitiveness of the industry.

    Publicist
    The main responsibility of a publicist is to get positive press coverage for his  client. To do this, the publicist needs to create and maintain good relationships with journalists by sending them original, insightful, timely story ideas that involve the client in some way. A publicist must be able to pitch ideas to a company about their client as it is very important they establish a relationship between their client and the press. Responsible for supplying facts about their client helping to gain popularity furthermore success. Getting media exposure from the press has to be done and controlled in the right way ensuring the relationship established is positive maintaining a reputable image with the public. To become a sucessfull publicist several skills are required inclusding writing, attitude. A good publicist should know how to her their client a success making them interesting and fun appealing to the public leaving people wanting to know more.

    Executive Producer

    An executive producer is responsible for the overall production of any production. Essentially they are the person that found and brought the literary property that a production is based on or about. They are in charge of the entire project or providing some skills or resource that is vital to the project. There is also a cross over with the financial sector as they can also be responsible for bankrolls and funding for a project. Depending on the scale and type of production an executive producer is working on their job deception can alter whether it be a music production, film production or television. Essentially they oversee creation of any production and usually work for a production company however it is possible to be an independent producer. They are often responsible for the hiring and overseeing of crew members, maintaining a budget and creating work schedules. An executive producer may also help to maintain the reputation of a production companing ensuring they stay competitive protecting a companys brand image.

    Editorial

    Editorial jobs involve anything that has be be re evaluated and corrected before being released and published.  Most of the jobs in editing involve working in the post production stages of  a production. There are several jobs that include the need for editing including
    • script editor
    • newspaper editor
    • Journalist
    • Telecine Coloursit
    • Negative Cutter
    Journalist

    A journalist collects and distributes news or any other type of information that they feel should be reported in the media. A journalist will research investigate report and present in mass media including print (magazines and newspapers), electronic media (radio televison) and more recently digital media anything that is online. When resraching a story journalists often engage with the story conducting interviews. The gathering part of information is called reporting mean they also take upon the role of a reporter this involves them going out to witness events or interview people. Reporters may be assigned a specific beat or area of coverage. A journalist can work free lance and for a company. A journalist must have good analytical and writing skills and be fairly  well educated. Due to the development of media over the past few years journalism is now a very popular field of work. Written material cn be entirly consist of direct presentation facts or occrances. However material can also consist of fiction that the journalist has heard from a source and written about simply to sell their story as it will appeal to a wide audience. Journalist can work free lance and consistantly for a company working in a permenant position they can also be based all over the world and follow stories of different elements inclusing celebrity gossip, worlide wide news or local news therefore there is a wide variety field they can work in.


    News Paper Editor.

    A news paper editor carrys out the process of selecting and preparing written material and going through the process of correction and making other modifictaions that may need to be made before producing and releasing a professional peice of work the with the intention of correct, consistent, accurate, and complete work.  Once the editor has re evaluated work and made modifications it can be published in a newspaper. Also some editors are in charge of collecting and choosing how the newspaper will look and what stories will be published in an issue. They will see the over all editorial direction of a publication they could also be in charge of an individual part of a newspaper for example the sport section.
    As an editor you will:
    • commission articles
    • decide which articles will be included in the publication
    • decide how they will be laid out for publishing
    • consider submissions for inclusion from freelance journalists, photographers and illustrators.
    You will work with sub-editors, designers, production staff and printers to make sure that publication deadlines are met. Depending on what type of news paper you are woking for wether it be a local news  paper or international newspaper will effect who you work closely alongside.

    Script Editor

    A script editor is a member of a production team working for televison, film other stage performances. The main responsibility of a script editor is to ensure that the scripts are suitable for production. Also they are heavily involved in finding new script writers and working closely with directors and screenwriters to devlope storylines and ideas for the screen. It is important that the script editor works closly with the screenwriter and scriptwriter giving them feeback on the quality of their work throughout the creative process, suggesting improvments that can be made whilst ensuring that practical that practical issues like show continuity and correct running time are adhered to. Script editors are usually full time members of a production company.

    Technical

    Technical Jobs include anything where a person is required to be technically trained in the field of work they are in as they heavily rely upon technical knaowldge and skills to create what is needed. Technical jobs include
    • Camera Operator
    • Lighting Technician
    • Sound Engineer
    • Computer Programmer

    Lighting Technician
    Lighting Technicians are involved in the rigging and control of all the lighting for theatre sets, television and film set or any other form of art and entertainment venues. Lighting technicians are in charge of movement and set up of various pieces of lighting equipment for visual effects. Lighting Technicians may also lay electrical cables, wire fixtures, install colour effects or image patterns, focus the lights, and assist in creating effects or programming sequences. It is very important that they work closely with the lighting designer consulting them in order to achieve the desired effect creating a certain mood or atmosphere to mimic whatever action is taking place rather on stage or on screen. They also work closely with the cinematographer on films sets in particularly ensuring what it captured on camera reflects real life. Lighting technicians must be constructive and able to work well as part of a team in order to create a set. They must also ensure that there is always a mas tar electrician on site for safety preventing any potential danger.
    As a lighting technician, your work could range from basic spotlighting for a conference or presentation to operating strobes, lasers and pyrotechnics for concerts or lighting film or TV studios and locations. Different tasks of a lighting technician include:
    • helping to rig up the lighting equipment
    • making sure that lighting equipment and generators are working
    • setting up generators on location
    • interpreting a lighting designer's plan
    • taking cues from the stage manager (theatre) or floor manager (studio TV)
    • programming consoles and loading automated colour change systems before a show
    • operating manual and computer-controlled lighting systems during a show
    • planning where to run cables and place lights at film locations
    • taking down the equipment after shows or filming.

    Sound Engineer

    A sound engineer is a specialist in a very skilled trade that involves working with machinery and equipment for the recording, mixing and reproduction of sounds. This field could involve working with artistic and vocational areas from music video's, film sets or theatre performances.  A sound engineer concerns the creative and practical aspects of sounds and music in a production. Working in a studio involves
    them makeing high quality recordings of music, speech and sound effects. Sound engineers use complex electronic equipment to record sound for many different uses, such as:
    • commercial music recordings
    • radio, TV, film and commercials
    • corporate videos
    • websites
    • computer games and other types of interactive media.
    Sound engineers can work with proficient with different types of recording media, such as analog tape, digital multitrack recorders and workstations, and computer knowledge. A sound enginneer would have to plan recording sessions depending on the field of work wether it be television or music, recording sounds or voices, they would have to set up all of the equipment needed microphones e.t.c and ensure all of the sound levels and dynamics are correct.

    Camera Operator.

    A camera operator is a professional who is in charge of a videocamera. They are in charge and responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot. The Camera Operator has to work closly with the director, actors and other crew members. It is very important that they capture all of the footage needed and acheive what the director wishes. They will work with digital, electronic and film cameras in multi and single-camera operational conditions, producing pictures for directors by combining the use of complex technology with creative visual skills.
    The work is based in three settings:
    • in a studio, where the camera operator usually follows a camera script, which gives the order of shots. This is practised at rehearsal and is cued by the director during recording. The skill lies in interpreting what the director wants and acting quickly and effectively to achieve it;
    • outside broadcasts, working as part of a team of camera operators filming live events, such as sporting and ceremonial occasions and music performances;
    • on location, where there is likely to be more opportunity for creativity through suggesting shots to the director.
    A camera opertaor can spcialise in any of these disciplines allowing themselves to excell and further their career it is very imporant for a cameraman to earn a good reputation within the industry and be in demand on set. Usually the cameraman will work under the direction of the director and is sometimes supported by a camera assistant. This job involves a mixture of both technical and creative skills. They have to be creative in order to reflect what the director wants using a range of angles and shots to make what they are filming appeat more relaistic and have an impact on the viewer using shots and angles to metaphorically interpretate the action on screen. Part of the role involves interacting and maintaining good working relationships with other members of the crew and cast.

    Monday, 27 February 2012

    Creative

    The creative side of media refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.

    Creative Director
    A creative director can work within several different sectors concerning the overall media industry including, graphic design, film, television, music, fashion and advertising. A creative director plays a vital role in any productive development process, they also have several responsibilities commucantion and leaderhsip of a team this means they have to ensure that the production team are woking together aiming to produce one final outcome, some work may involve visualising and brainstorming ideas and copywriting. In order to become a creativ director experiance and professionalism is needed thye must have worked within the industry for several years before becoming a cretaive director. Exceptioanl skills in viusal and team work must be demonstrated leading projects. A creative director must posess a wide range of skills particularly when working on a project that requires collabertaing with a team. Both personal and academic skills must be demonstrated. As the director is the lead role in a production is is imporant that show leadership skills and is in charge of what ideas and concepts fo forward. Wide attention and listening span they must also be able to understand and acknowledge other team members ideas and opinions and incorperate that into their work. The element of creativity comes in as the overall visual desire and final out come of a project is an idea created by the director thereofore they have to come up with an idea and create what they are aiming for.

    Set Designer 

    A set designer is in charge of visualising and creating a theatrical set for the stage, film and television scenery. Traditionally from an artistic background. A set designer is responsible for creating the scene collaborating closely with the director on set creating an environment for the production. They must also communicate with other department both technical and creative for example if model's or props have to be made they must visualise and communicate to ensure their visual image is created for the set. They must always ensure that the set is appealing to the audience expressing good principles of design and use of space expressing the shows concept, reflecting what the director desires to the audience for example if a film was set in the Victorian era the set designer must indicate this to the audience and allow them to acknowledge it without it being said through the use of set design. A set designer must have good communication and leadership skills and obviously be visually creative.  They must also be able to critize and take constructive criticism.

    Scriptwriter
     A script writer is involved in the creation of fiction and non fiction. A script writer writes all of the spoken dialogue for a theatre production, film or television. Scriptwriters must be able to visualise their work and undertand what effect it will have on the audience as well as understanding who the script it aimed at ensuring that the language used is suitable and will appeal to the target audience. Script writing can be a very independant freelance profession although it is possible to secure a permenent job for television particularly. To become a preofessional scriptwriter good story telling abilities are needed, being creative is a skill that is very much required in this job as visualsing your script is essential. Working within this industry it can be very competitive and it is important for any scriptwriter to publish their own work and independantly represent themselves allowing themselves to become known within the industry to get approval and work. After a script writer has written the script he or she pairs with an industry-based representative, such as a producer, director , literary agent, entertainment lawyer, or a entertainment executive. These partnerships will often pitch their project to investors or others in a position to further a project. Once the script is sold the writer only has the rights that were agreed with the purchaser. A screenwriter becomes credible once their work is recognized, giving the writer the opportunity to earn a higher income.

    Introduction

    There are thousands of jobs in the Media Industry. The Media offeres a wide range of diverse jobs that can be categorised. For this assignment i will be researching several different jobs in the industry understanding the skills and knowledge required. I will be covering the following industries
    Creative
    Technical
    Editorial
    Marketing
    Managerial
    Administrative
    Legal
    Financial

    I will also be looking more in depth at three job roles that i am partiularly interested in covering the following areas.

    Professional development: education and training, eg full-time, part-time, Level 2, Level 3, graduate; work experience; continuing professional development; sources of information, eg Sector Skills Councils, trade unions, careers services; record of employment history and skills, eg curriculum vitae (CV), references, portfolio, showreel, CD, personal website; career development, eg training on the job, continuing professional development, self-training; functional skills (ICT, Mathematics, English)

    Professional behaviour: reliability; attendance and punctuality; commitment; efficiency; self-presentation; communication skills; contribution to team projects; time management; personal responsibility

    Working patterns: shift work; fixed term; office hours; freelance; irregular patterns; hourly rates; piece work