Tuesday, 28 February 2012

Marketing

Marketing jobs in the media are related to anything that promotes a product a media company or even an individual. From selling advertising space in publications, on radio stations, television stations and online advertising all is in the resolve of a marketing professional. Max Clifford is one of the most famous publicist in the UK it is his job to promote a celebrity to increase their popularity.

Sales Executive

As a sales executive working in the media industry it is their job to promote and sell their company's goods such as advertising space selling as many goods and services as possible. It is always important for a sales executive to establish and maintain a good relationship with the consumer. In order to sell their product they must meet up with a client in order to do so. It is then their job to negotiate the terms of an agreement if a contract is made. They must advertise on forthcoming product developments and discussing special promotions. As the media industry is very competitive they must have to the ability and desire to sell a product and excel in everything they do working both independently and as part of a team. Self motivation is also key as they must be able to hand to prospect of failure and rejection due to the competitiveness of the industry.

Publicist
The main responsibility of a publicist is to get positive press coverage for his  client. To do this, the publicist needs to create and maintain good relationships with journalists by sending them original, insightful, timely story ideas that involve the client in some way. A publicist must be able to pitch ideas to a company about their client as it is very important they establish a relationship between their client and the press. Responsible for supplying facts about their client helping to gain popularity furthermore success. Getting media exposure from the press has to be done and controlled in the right way ensuring the relationship established is positive maintaining a reputable image with the public. To become a sucessfull publicist several skills are required inclusding writing, attitude. A good publicist should know how to her their client a success making them interesting and fun appealing to the public leaving people wanting to know more.

Executive Producer

An executive producer is responsible for the overall production of any production. Essentially they are the person that found and brought the literary property that a production is based on or about. They are in charge of the entire project or providing some skills or resource that is vital to the project. There is also a cross over with the financial sector as they can also be responsible for bankrolls and funding for a project. Depending on the scale and type of production an executive producer is working on their job deception can alter whether it be a music production, film production or television. Essentially they oversee creation of any production and usually work for a production company however it is possible to be an independent producer. They are often responsible for the hiring and overseeing of crew members, maintaining a budget and creating work schedules. An executive producer may also help to maintain the reputation of a production companing ensuring they stay competitive protecting a companys brand image.

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