Creative

The creative side of media refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.

Creative Director
A creative director can work within several different sectors concerning the overall media industry including, graphic design, film, television, music, fashion and advertising. A creative director plays a vital role in any productive development process, they also have several responsibilities commucantion and leaderhsip of a team this means they have to ensure that the production team are woking together aiming to produce one final outcome, some work may involve visualising and brainstorming ideas and copywriting. In order to become a creativ director experiance and professionalism is needed thye must have worked within the industry for several years before becoming a cretaive director. Exceptioanl skills in viusal and team work must be demonstrated leading projects. A creative director must posess a wide range of skills particularly when working on a project that requires collabertaing with a team. Both personal and academic skills must be demonstrated. As the director is the lead role in a production is is imporant that show leadership skills and is in charge of what ideas and concepts fo forward. Wide attention and listening span they must also be able to understand and acknowledge other team members ideas and opinions and incorperate that into their work. The element of creativity comes in as the overall visual desire and final out come of a project is an idea created by the director thereofore they have to come up with an idea and create what they are aiming for.

Set Designer 

A set designer is in charge of visualising and creating a theatrical set for the stage, film and television scenery. Traditionally from an artistic background. A set designer is responsible for creating the scene collaborating closely with the director on set creating an environment for the production. They must also communicate with other department both technical and creative for example if model's or props have to be made they must visualise and communicate to ensure their visual image is created for the set. They must always ensure that the set is appealing to the audience expressing good principles of design and use of space expressing the shows concept, reflecting what the director desires to the audience for example if a film was set in the Victorian era the set designer must indicate this to the audience and allow them to acknowledge it without it being said through the use of set design. A set designer must have good communication and leadership skills and obviously be visually creative.  They must also be able to critize and take constructive criticism.

Scriptwriter
 A script writer is involved in the creation of fiction and non fiction. A script writer writes all of the spoken dialogue for a theatre production, film or television. Scriptwriters must be able to visualise their work and undertand what effect it will have on the audience as well as understanding who the script it aimed at ensuring that the language used is suitable and will appeal to the target audience. Script writing can be a very independant freelance profession although it is possible to secure a permenent job for television particularly. To become a preofessional scriptwriter good story telling abilities are needed, being creative is a skill that is very much required in this job as visualsing your script is essential. Working within this industry it can be very competitive and it is important for any scriptwriter to publish their own work and independantly represent themselves allowing themselves to become known within the industry to get approval and work. After a script writer has written the script he or she pairs with an industry-based representative, such as a producer, director , literary agent, entertainment lawyer, or a entertainment executive. These partnerships will often pitch their project to investors or others in a position to further a project. Once the script is sold the writer only has the rights that were agreed with the purchaser. A screenwriter becomes credible once their work is recognized, giving the writer the opportunity to earn a higher income.