Marketing jobs in the media are related to anything that promotes a product a media company or even an individual. From selling advertising space in publications, on radio stations, television stations and online advertising all is in the resolve of a marketing professional. Max Clifford is one of the most famous publicist in the UK it is his job to promote a celebrity to increase their popularity.
Sales Executive
As a sales executive working in the media industry it is their job to promote and sell their company's goods such as advertising space selling as many goods and services as possible. It is always important for a sales executive to establish and maintain a good relationship with the consumer. In order to sell their product they must meet up with a client in order to do so. It is then their job to negotiate the terms of an agreement if a contract is made. They must advertise on forthcoming product developments and discussing special promotions. As the media industry is very competitive they must have to the ability and desire to sell a product and excel in everything they do working both independently and as part of a team. Self motivation is also key as they must be able to hand to prospect of failure and rejection due to the competitiveness of the industry.
Publicist
The main responsibility of a publicist is to get positive press coverage for his client. To do this, the publicist needs to create and maintain good relationships with journalists by sending them original, insightful, timely story ideas that involve the client in some way. A publicist must be able to pitch ideas to a company about their client as it is very important they establish a relationship between their client and the press. Responsible for supplying facts about their client helping to gain popularity furthermore success. Getting media exposure from the press has to be done and controlled in the right way ensuring the relationship established is positive maintaining a reputable image with the public. To become a sucessfull publicist several skills are required inclusding writing, attitude. A good publicist should know how to her their client a success making them interesting and fun appealing to the public leaving people wanting to know more.
Executive Producer
An executive producer is responsible for the overall production of any production. Essentially they are the person that found and brought the literary property that a production is based on or about. They are in charge of the entire project or providing some skills or resource that is vital to the project. There is also a cross over with the financial sector as they can also be responsible for bankrolls and funding for a project. Depending on the scale and type of production an executive producer is working on their job deception can alter whether it be a music production, film production or television. Essentially they oversee creation of any production and usually work for a production company however it is possible to be an independent producer. They are often responsible for the hiring and overseeing of crew members, maintaining a budget and creating work schedules. An executive producer may also help to maintain the reputation of a production companing ensuring they stay competitive protecting a companys brand image.
Tuesday, 28 February 2012
Editorial
Editorial jobs involve anything that has be be re evaluated and corrected before being released and published. Most of the jobs in editing involve working in the post production stages of a production. There are several jobs that include the need for editing including
A journalist collects and distributes news or any other type of information that they feel should be reported in the media. A journalist will research investigate report and present in mass media including print (magazines and newspapers), electronic media (radio televison) and more recently digital media anything that is online. When resraching a story journalists often engage with the story conducting interviews. The gathering part of information is called reporting mean they also take upon the role of a reporter this involves them going out to witness events or interview people. Reporters may be assigned a specific beat or area of coverage. A journalist can work free lance and for a company. A journalist must have good analytical and writing skills and be fairly well educated. Due to the development of media over the past few years journalism is now a very popular field of work. Written material cn be entirly consist of direct presentation facts or occrances. However material can also consist of fiction that the journalist has heard from a source and written about simply to sell their story as it will appeal to a wide audience. Journalist can work free lance and consistantly for a company working in a permenant position they can also be based all over the world and follow stories of different elements inclusing celebrity gossip, worlide wide news or local news therefore there is a wide variety field they can work in.
News Paper Editor.
A news paper editor carrys out the process of selecting and preparing written material and going through the process of correction and making other modifictaions that may need to be made before producing and releasing a professional peice of work the with the intention of correct, consistent, accurate, and complete work. Once the editor has re evaluated work and made modifications it can be published in a newspaper. Also some editors are in charge of collecting and choosing how the newspaper will look and what stories will be published in an issue. They will see the over all editorial direction of a publication they could also be in charge of an individual part of a newspaper for example the sport section.
As an editor you will:
Script Editor
A script editor is a member of a production team working for televison, film other stage performances. The main responsibility of a script editor is to ensure that the scripts are suitable for production. Also they are heavily involved in finding new script writers and working closely with directors and screenwriters to devlope storylines and ideas for the screen. It is important that the script editor works closly with the screenwriter and scriptwriter giving them feeback on the quality of their work throughout the creative process, suggesting improvments that can be made whilst ensuring that practical that practical issues like show continuity and correct running time are adhered to. Script editors are usually full time members of a production company.
- script editor
- newspaper editor
- Journalist
- Telecine Coloursit
- Negative Cutter
A journalist collects and distributes news or any other type of information that they feel should be reported in the media. A journalist will research investigate report and present in mass media including print (magazines and newspapers), electronic media (radio televison) and more recently digital media anything that is online. When resraching a story journalists often engage with the story conducting interviews. The gathering part of information is called reporting mean they also take upon the role of a reporter this involves them going out to witness events or interview people. Reporters may be assigned a specific beat or area of coverage. A journalist can work free lance and for a company. A journalist must have good analytical and writing skills and be fairly well educated. Due to the development of media over the past few years journalism is now a very popular field of work. Written material cn be entirly consist of direct presentation facts or occrances. However material can also consist of fiction that the journalist has heard from a source and written about simply to sell their story as it will appeal to a wide audience. Journalist can work free lance and consistantly for a company working in a permenant position they can also be based all over the world and follow stories of different elements inclusing celebrity gossip, worlide wide news or local news therefore there is a wide variety field they can work in.
News Paper Editor.
A news paper editor carrys out the process of selecting and preparing written material and going through the process of correction and making other modifictaions that may need to be made before producing and releasing a professional peice of work the with the intention of correct, consistent, accurate, and complete work. Once the editor has re evaluated work and made modifications it can be published in a newspaper. Also some editors are in charge of collecting and choosing how the newspaper will look and what stories will be published in an issue. They will see the over all editorial direction of a publication they could also be in charge of an individual part of a newspaper for example the sport section.
As an editor you will:
- commission articles
- decide which articles will be included in the publication
- decide how they will be laid out for publishing
- consider submissions for inclusion from freelance journalists, photographers and illustrators.
Script Editor
A script editor is a member of a production team working for televison, film other stage performances. The main responsibility of a script editor is to ensure that the scripts are suitable for production. Also they are heavily involved in finding new script writers and working closely with directors and screenwriters to devlope storylines and ideas for the screen. It is important that the script editor works closly with the screenwriter and scriptwriter giving them feeback on the quality of their work throughout the creative process, suggesting improvments that can be made whilst ensuring that practical that practical issues like show continuity and correct running time are adhered to. Script editors are usually full time members of a production company.
Technical
Technical Jobs include anything where a person is required to be technically trained in the field of work they are in as they heavily rely upon technical knaowldge and skills to create what is needed. Technical jobs include
Lighting Technician
Lighting Technicians are involved in the rigging and control of all the lighting for theatre sets, television and film set or any other form of art and entertainment venues. Lighting technicians are in charge of movement and set up of various pieces of lighting equipment for visual effects. Lighting Technicians may also lay electrical cables, wire fixtures, install colour effects or image patterns, focus the lights, and assist in creating effects or programming sequences. It is very important that they work closely with the lighting designer consulting them in order to achieve the desired effect creating a certain mood or atmosphere to mimic whatever action is taking place rather on stage or on screen. They also work closely with the cinematographer on films sets in particularly ensuring what it captured on camera reflects real life. Lighting technicians must be constructive and able to work well as part of a team in order to create a set. They must also ensure that there is always a mas tar electrician on site for safety preventing any potential danger.
As a lighting technician, your work could range from basic spotlighting for a conference or presentation to operating strobes, lasers and pyrotechnics for concerts or lighting film or TV studios and locations. Different tasks of a lighting technician include:
Sound Engineer
A sound engineer is a specialist in a very skilled trade that involves working with machinery and equipment for the recording, mixing and reproduction of sounds. This field could involve working with artistic and vocational areas from music video's, film sets or theatre performances. A sound engineer concerns the creative and practical aspects of sounds and music in a production. Working in a studio involves
them makeing high quality recordings of music, speech and sound effects. Sound engineers use complex electronic equipment to record sound for many different uses, such as:
Camera Operator.
A camera operator is a professional who is in charge of a videocamera. They are in charge and responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot. The Camera Operator has to work closly with the director, actors and other crew members. It is very important that they capture all of the footage needed and acheive what the director wishes. They will work with digital, electronic and film cameras in multi and single-camera operational conditions, producing pictures for directors by combining the use of complex technology with creative visual skills.
The work is based in three settings:
- Camera Operator
- Lighting Technician
- Sound Engineer
- Computer Programmer
Lighting Technician
Lighting Technicians are involved in the rigging and control of all the lighting for theatre sets, television and film set or any other form of art and entertainment venues. Lighting technicians are in charge of movement and set up of various pieces of lighting equipment for visual effects. Lighting Technicians may also lay electrical cables, wire fixtures, install colour effects or image patterns, focus the lights, and assist in creating effects or programming sequences. It is very important that they work closely with the lighting designer consulting them in order to achieve the desired effect creating a certain mood or atmosphere to mimic whatever action is taking place rather on stage or on screen. They also work closely with the cinematographer on films sets in particularly ensuring what it captured on camera reflects real life. Lighting technicians must be constructive and able to work well as part of a team in order to create a set. They must also ensure that there is always a mas tar electrician on site for safety preventing any potential danger.
As a lighting technician, your work could range from basic spotlighting for a conference or presentation to operating strobes, lasers and pyrotechnics for concerts or lighting film or TV studios and locations. Different tasks of a lighting technician include:
- helping to rig up the lighting equipment
- making sure that lighting equipment and generators are working
- setting up generators on location
- interpreting a lighting designer's plan
- taking cues from the stage manager (theatre) or floor manager (studio TV)
- programming consoles and loading automated colour change systems before a show
- operating manual and computer-controlled lighting systems during a show
- planning where to run cables and place lights at film locations
- taking down the equipment after shows or filming.
Sound Engineer
A sound engineer is a specialist in a very skilled trade that involves working with machinery and equipment for the recording, mixing and reproduction of sounds. This field could involve working with artistic and vocational areas from music video's, film sets or theatre performances. A sound engineer concerns the creative and practical aspects of sounds and music in a production. Working in a studio involves
them makeing high quality recordings of music, speech and sound effects. Sound engineers use complex electronic equipment to record sound for many different uses, such as:
- commercial music recordings
- radio, TV, film and commercials
- corporate videos
- websites
- computer games and other types of interactive media.
Camera Operator.
A camera operator is a professional who is in charge of a videocamera. They are in charge and responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot. The Camera Operator has to work closly with the director, actors and other crew members. It is very important that they capture all of the footage needed and acheive what the director wishes. They will work with digital, electronic and film cameras in multi and single-camera operational conditions, producing pictures for directors by combining the use of complex technology with creative visual skills.
The work is based in three settings:
- in a studio, where the camera operator usually follows a camera script, which gives the order of shots. This is practised at rehearsal and is cued by the director during recording. The skill lies in interpreting what the director wants and acting quickly and effectively to achieve it;
- outside broadcasts, working as part of a team of camera operators filming live events, such as sporting and ceremonial occasions and music performances;
- on location, where there is likely to be more opportunity for creativity through suggesting shots to the director.
Monday, 27 February 2012
Creative
The creative side of media refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.
Creative Director
A creative director can work within several different sectors concerning the overall media industry including, graphic design, film, television, music, fashion and advertising. A creative director plays a vital role in any productive development process, they also have several responsibilities commucantion and leaderhsip of a team this means they have to ensure that the production team are woking together aiming to produce one final outcome, some work may involve visualising and brainstorming ideas and copywriting. In order to become a creativ director experiance and professionalism is needed thye must have worked within the industry for several years before becoming a cretaive director. Exceptioanl skills in viusal and team work must be demonstrated leading projects. A creative director must posess a wide range of skills particularly when working on a project that requires collabertaing with a team. Both personal and academic skills must be demonstrated. As the director is the lead role in a production is is imporant that show leadership skills and is in charge of what ideas and concepts fo forward. Wide attention and listening span they must also be able to understand and acknowledge other team members ideas and opinions and incorperate that into their work. The element of creativity comes in as the overall visual desire and final out come of a project is an idea created by the director thereofore they have to come up with an idea and create what they are aiming for.
Set Designer
A set designer is in charge of visualising and creating a theatrical set for the stage, film and television scenery. Traditionally from an artistic background. A set designer is responsible for creating the scene collaborating closely with the director on set creating an environment for the production. They must also communicate with other department both technical and creative for example if model's or props have to be made they must visualise and communicate to ensure their visual image is created for the set. They must always ensure that the set is appealing to the audience expressing good principles of design and use of space expressing the shows concept, reflecting what the director desires to the audience for example if a film was set in the Victorian era the set designer must indicate this to the audience and allow them to acknowledge it without it being said through the use of set design. A set designer must have good communication and leadership skills and obviously be visually creative. They must also be able to critize and take constructive criticism.
Scriptwriter
A script writer is involved in the creation of fiction and non fiction. A script writer writes all of the spoken dialogue for a theatre production, film or television. Scriptwriters must be able to visualise their work and undertand what effect it will have on the audience as well as understanding who the script it aimed at ensuring that the language used is suitable and will appeal to the target audience. Script writing can be a very independant freelance profession although it is possible to secure a permenent job for television particularly. To become a preofessional scriptwriter good story telling abilities are needed, being creative is a skill that is very much required in this job as visualsing your script is essential. Working within this industry it can be very competitive and it is important for any scriptwriter to publish their own work and independantly represent themselves allowing themselves to become known within the industry to get approval and work. After a script writer has written the script he or she pairs with an industry-based representative, such as a producer, director , literary agent, entertainment lawyer, or a entertainment executive. These partnerships will often pitch their project to investors or others in a position to further a project. Once the script is sold the writer only has the rights that were agreed with the purchaser. A screenwriter becomes credible once their work is recognized, giving the writer the opportunity to earn a higher income.
Creative Director
A creative director can work within several different sectors concerning the overall media industry including, graphic design, film, television, music, fashion and advertising. A creative director plays a vital role in any productive development process, they also have several responsibilities commucantion and leaderhsip of a team this means they have to ensure that the production team are woking together aiming to produce one final outcome, some work may involve visualising and brainstorming ideas and copywriting. In order to become a creativ director experiance and professionalism is needed thye must have worked within the industry for several years before becoming a cretaive director. Exceptioanl skills in viusal and team work must be demonstrated leading projects. A creative director must posess a wide range of skills particularly when working on a project that requires collabertaing with a team. Both personal and academic skills must be demonstrated. As the director is the lead role in a production is is imporant that show leadership skills and is in charge of what ideas and concepts fo forward. Wide attention and listening span they must also be able to understand and acknowledge other team members ideas and opinions and incorperate that into their work. The element of creativity comes in as the overall visual desire and final out come of a project is an idea created by the director thereofore they have to come up with an idea and create what they are aiming for.
Set Designer
A set designer is in charge of visualising and creating a theatrical set for the stage, film and television scenery. Traditionally from an artistic background. A set designer is responsible for creating the scene collaborating closely with the director on set creating an environment for the production. They must also communicate with other department both technical and creative for example if model's or props have to be made they must visualise and communicate to ensure their visual image is created for the set. They must always ensure that the set is appealing to the audience expressing good principles of design and use of space expressing the shows concept, reflecting what the director desires to the audience for example if a film was set in the Victorian era the set designer must indicate this to the audience and allow them to acknowledge it without it being said through the use of set design. A set designer must have good communication and leadership skills and obviously be visually creative. They must also be able to critize and take constructive criticism.
Scriptwriter
A script writer is involved in the creation of fiction and non fiction. A script writer writes all of the spoken dialogue for a theatre production, film or television. Scriptwriters must be able to visualise their work and undertand what effect it will have on the audience as well as understanding who the script it aimed at ensuring that the language used is suitable and will appeal to the target audience. Script writing can be a very independant freelance profession although it is possible to secure a permenent job for television particularly. To become a preofessional scriptwriter good story telling abilities are needed, being creative is a skill that is very much required in this job as visualsing your script is essential. Working within this industry it can be very competitive and it is important for any scriptwriter to publish their own work and independantly represent themselves allowing themselves to become known within the industry to get approval and work. After a script writer has written the script he or she pairs with an industry-based representative, such as a producer, director , literary agent, entertainment lawyer, or a entertainment executive. These partnerships will often pitch their project to investors or others in a position to further a project. Once the script is sold the writer only has the rights that were agreed with the purchaser. A screenwriter becomes credible once their work is recognized, giving the writer the opportunity to earn a higher income.
Introduction
There are thousands of jobs in the Media Industry. The Media offeres a wide range of diverse jobs that can be categorised. For this assignment i will be researching several different jobs in the industry understanding the skills and knowledge required. I will be covering the following industries
Creative
Technical
Editorial
Marketing
Managerial
Administrative
Legal
Financial
I will also be looking more in depth at three job roles that i am partiularly interested in covering the following areas.
Working patterns: shift work; fixed term; office hours; freelance; irregular patterns; hourly rates; piece work
Creative
Technical
Editorial
Marketing
Managerial
Administrative
Legal
Financial
I will also be looking more in depth at three job roles that i am partiularly interested in covering the following areas.
Professional development: education and training, eg full-time, part-time, Level 2, Level 3, graduate; work experience; continuing professional development; sources of information, eg Sector Skills Councils, trade unions, careers services; record of employment history and skills, eg curriculum vitae (CV), references, portfolio, showreel, CD, personal website; career development, eg training on the job, continuing professional development, self-training; functional skills (ICT, Mathematics, English)
Professional behaviour: reliability; attendance and punctuality; commitment; efficiency; self-presentation; communication skills; contribution to team projects; time management; personal responsibility
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